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The Tom Ferry Podcast Experience

5 Types of Ads That Generate Leads in 2024 | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 18 December 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you. If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

Transcript

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0:00.0

Here are five types of ads to run in 2024 to generate more leads in your business.

0:08.0

If you're looking to fill your funnel, your pipeline with more leads and opportunities

0:11.8

for you and your business for your team.

0:13.9

This is a conversation to absolutely pay attention to as we go through five different types of

0:19.2

ads that are crushing in our ecosystem of coaching clients right now.

0:22.6

They're generating listings.

0:24.0

They're generating buyers.

0:25.2

They're generating opportunities galore.

0:27.2

This is a conversation for you because lead generation matters.

0:30.8

And in a market like this it matters all the more because come on you want to have a pipeline you want to have a business you want to have a

0:36.4

predictable I know that my opportunities will exist tomorrow and the next day and the day after because you have a steady process for generating leads.

0:43.6

Now there are lots of companies that you can outsource lead generation too and I am a

0:47.5

fan of a lot of those companies and I am certainly in this video not suggesting you shouldn't

0:51.8

do that. However I I would admit, I would acknowledge,

0:55.1

sometimes lead generation can be really, really expensive.

0:58.1

Some of these companies have locked up their formula and they're like,

1:01.2

oh, I'm gonna charge you thousands of dollars for

1:03.7

leads and I want to give you an alternative solution for generating leads in

1:07.5

varying stages some of these leads are going to be top of funnel summer middle of

1:11.0

funnel summer bottom a funnel.

1:12.8

And I'll leave it up to you to decide what you need more of based upon your systems and

1:16.2

your business, but I just want you to have the options.

...

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