For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their

tactics, their mindset techniques to help you and your business grow.

Join me as we take it to the next level.

Welcome to the Tom Ferry Show.

Do you know what the pandemic taught a lot of us? You simply don't have enough cash reserves. I'm Tom Ferry. Today in the Tom Ferry show I want to talk to you

about five things you can do along with some slides and some graphs to encourage you to make 2021 not only your best year ever but also put you in a position where you've got more cash reserves.

So let's go through the slides together.

The first and obvious thing is we need to focus on making more sales.

If I sat down with you one on one and said,

how much debt do you have that you want to pay off

and you told me that number.

And then I said, how much money would you like to save?

Four months of all of your costs in the bank six months a year we'd get that

number and then we'd combine it and I'd say all right in order for us to net that

after paying our taxes running running your business, and running your life,

how many transactions do we actually need to do?

The first and most important point is to recognize that the vast majority of people, maybe you, you're not setting up

your business plan and your goals based upon debt reduction and savings, you're setting it up

based upon your mindset of how am I going to be able to do X amount of transactions. I challenge you to

think first about debt reduction and savings and then reverse engineer how many transactions

you have to do. The second thing, because I want you to

have more cash, is to acknowledge your standard for what happens when you get a check.

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