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Welcome to the Tom Ferry Show.

Hey everybody, welcome to episode 19 of the Tom Ferry Show.

Look at this motivational topic.

Why are people failing?

I know it sounds strange because you're saying,

wait a minute, minute Tom the economy is

great there's no inventory homes are selling really quickly I mean the marketing

strategy today for most agencies hit enter into the mLS and bam it's gone

and yet the same five reasons agents were failing in the bad

economy they're failing in this economy let's take a look and I want to

solve one of them today so the first reason why they fail is no plan, no strategy. Can you believe that agents are getting into real estate today with an expectation of making six figures, seven figures, and they have no plan, they have no strategy, like how much of what and by when,

whether it's a marketing plan or just the basics of your schedule every single day,

the right activities leading you to the accomplishment of your goal, the number one reason people fail is no plan.

Number two is they fail to attract enough lead generation so you can see we're going to work on that one today.

Number three is poor conversion.

We've seen this time and time again.

Agents that go out and spend money on,

whether it's Zillow or Rilter or Trillia or Boomtown or conversion

or any one of the big online lead generation portal solutions, but they

don't follow up.

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