In this is tiny leaps, big change.

We do a case study of outdoor voices.

Get excited because this is tiny leaps.

Big Changing.

Welcome to another

to another episode of Tiny Leaps.

Big Changes where I share simple strategies you can use to get more out of your life.

My name is Greg Klunis, and in this episode, we are looking at a brand that probably you're

familiar with it's called outdoor voices they are an athleisure where I mean I

guess they're really just athletic clothing they're a fitness

brand and a lifestyle brand and a big community brand and they they've been around

for a little while they're, uh, they've been around for a little while.

They're pretty massive at this point.

I think most people know who they are.

But they're relatively new.

And when I say relatively, I mean in comparison to like a Nike or even I believe

they're younger than a Lulu lemon so they are relatively new and grew very very quickly and in this episode I want to do a case study of their business

So a few episodes back I did an episode called the five requirements of starting a business. Those five

requirements were a problem that needs to be solved, a solution to that problem,

a people who suffer from that problem, a way to get that solution in front of those people to make

sure they know about it and then finally a model i.e. what you're going to charge, how you're going to deliver things like that.

So we're going to be going through those five requirements and applying them to

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