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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

474. How To Solve The "My Business Isn't Growing" Problem [Part 3/3] - Lead Generation + How to Use Paid Ads

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Fitness, Health & Fitness, Nutrition

4.9670 Ratings

🗓️ 2 October 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more!

 

Time Stamps:

 

(0:40) What We Covered in Parts 1 and 2

(1:34) What is a Lead?

(2:22) An Engaged Lead

(4:01) Warm Outreach

(8:00) Paid Ads

(8:40) Finding a Lead Generation Constraint

(9:18) Example

(10:25) Defining Daily Targets

(13:20) Breaking Down Paid Ads

(15:15) Typical Month Example

(16:52) Community Funnel 

(18:48) Where is Your Constraint?

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The  5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

Option one is the community funnel, which is just an ad to a Facebook group to a DM.

0:04.2

Or you can also boost posts, right?

0:06.2

You would boost a post to a DM.

0:07.6

You can also do shoutouts, shoutouts to a DM.

0:10.2

And if you know how to nurture a lead well and provide value and set appointments, really all of these can work.

0:15.5

But my favorite and the one that I've seen work best personally is this.

0:20.6

Hey, everyone, welcome back to the Fitbit's podcast.

0:22.9

Today, I'm really excited to share part three of a three-part series where I'm sharing my

0:27.1

legacy mastermind presentation.

0:28.8

Okay, this is where we bring in all of our, we have like 110 of our high level mastermind

0:33.7

clients, health and fitness coaches, business owners who are all doing more than,

0:37.8

really more than like, I think minimum is like 7K a month. Most of them are sitting at 20, maybe 40.

0:43.4

We have several seven figure earners in the room. And I'm presenting on this idea of my business

0:48.1

isn't growing. Okay. I need more clients. What do I do? And so in the very first episode,

0:52.4

I talked about how to look at constraints and what the

0:55.2

theory of constraints actually is. And I break down all four of them. Okay, the four of them are lead generation,

1:01.5

lead nurture, conversion, and then fulfillment and ascension. So in the first episode, we break down

1:06.7

constraints and we talk about fulfillment and consension, which means how do you know that your

1:10.9

clients are getting good results? And how do you know if like not like your retention is the

1:15.4

actual problem? Because if you have lower retention, it doesn't matter how many leads you get,

1:19.1

how many leads you nurture, how many of those you convert because you're losing more clients

1:22.9

than you're actually gaining. Okay. So in the second episode, we talk all around conversion and lead

...

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