So the more saturated the market, the less and the less desirable the offer, the more you have to truly build relationships, trust, and connection.

And everyone in this room is at a really unique advantage, or everybody probably listening to this too, because you can get started with organic first.

Most people skip the organic part and they go right to like, say, paid ads.

They don't understand why their paid ads don't work because they have no effective system to really nurture those leads.

Welcome back, y'all, to the Fibbiz podcast. Jordan here with part two of a three-part series

where I'm basically presenting to you all the presentation I'm giving at our legacy mastermind retreat,

which is all about how to understand

and solve the question, my business isn't growing. I need more clients. What do I do? And I'm taking

you through the theory of constraints, how to identify constraints, how to understand what you need to

do in your business to solve that. And this is part two. So part one, I basically covered how to

look at constraints and how to look at fulfillment

and ascension constraints, basically how to know if you're doing a good job as a coach and to see

if like that is the actual problem in your business. So if you haven't listened to that yet,

I would go back another episode, tune in. It'll get more context for this one because in this one,

we're going to talk all about conversion constraints okay uh and then on the

next one actually we'll probably cover conversion and lead nurture then on the final one we'll talk

about lead generation okay so here we are uh for those watching live you can see we're right

here at the conversion part okay so we've already covered fulfillment and ascension we're're going to talk about conversion today. Then we'll talk about lead nurture and then finally

lead generation. Okay. So what is conversion? Really, it's, it's pretty simple. It's your

live call execution, okay, your ability to close on a sales call and then your ability to follow up

to get even more sales. That's basically

conversion. And then in the middle is your close rate. Your close rate is impacted by both,

...