475. Why We Decided to Pivot Our Fitness Business Mastermind Event & What We’re Doing Instead (A Lesson in Changing Your Mind As a Business Owner)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 5 October 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot.
Time Stamps:
(0:34) Why We Pivoted Our Event
(1:25) Now IFCA Summit and Why
(5:42) Last Year’s Event Stress
(8:18) Losing Intimacy with Live Events
(9:09) Our First Event
(13:28) Initial Speaker Lineup For Last Year
(17:50) This December’s Event Details
(20:04) Everyone’s VIP Now
(21:04) Application Process
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Transcript
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| 0:00.0 | Well, it's some context to back up to last event. |
| 0:03.5 | We went through a lot of stress trying to get that event launched too. |
| 0:08.1 | It was kind of rough. |
| 0:09.7 | You know, because of that stress, I pretty much made it up in my mind that I didn't want to do this again. |
| 0:15.3 | Many things happened last event. |
| 0:16.9 | You know, we had the... |
| 0:17.6 | Well, it went smoothly until like the last couple months. |
| 0:20.9 | Yeah. |
| 0:21.1 | And then it all fell apart. |
| 0:23.9 | What's up, everyone? |
| 0:24.8 | Aaron and Jordan here. |
| 0:25.7 | What's up, babe? |
| 0:26.4 | And today we're going to talk to you all about why we canceled the fitness business |
| 0:30.1 | master ride event. |
| 0:31.5 | All right. |
| 0:31.8 | And before you just tune out now and you pop off, we're doing something different. |
| 0:36.2 | So we're not just canceling it |
| 0:37.8 | necessarily, but we just want to share why not only did we make this decision, but why we were |
| 0:42.1 | also going to be okay with where we are okay with losing potentially around a million dollars |
| 0:46.9 | in revenue, which is what the last event that we had brought us. And instead, we decided to base |
| 0:51.6 | the decision on what fell most aligned for us and what we felt |
| 0:56.6 | would be the best for our clients and our community, not what was going to bring us those |
... |
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