472. How To Solve The "My Business Isn't Growing" Problem [Part 1/3] - The Theory of Constraints
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 25 September 2023
⏱️ 15 minutes
🧾️ Download transcript
Summary
While prepping for my presentation this past weekend at our Legacy Mastermind Event in Nashville, I wanted to do a bit of a dry run with my talk and also give you guys a lot of value in the process. What I want to cover in Part 1 of this series is answering the question "why is my business not growing" and discuss the theory around business constraints.
Time Stamps:
(0:27) My Legacy Presentation Last Weekend
(1:19) What We'll Cover In This Episode
(1:43) Starting with a Story
(4:07) The Theory of Constraints
(7:09) Quick Exercise For You
(8:51) Fulfillment and Ascension
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Transcript
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| 0:00.0 | The reality is self-assessment can only go so far. Your feelings can only allow you to really |
| 0:04.6 | understand the problem to a certain degree. We have to have a systemized process for looking at data |
| 0:09.3 | and correlating that with your suspicion or your intuition. Okay, both have merit, but intuition |
| 0:14.5 | without data is just purely a hunch. Hey, welcome back to FitBiz podcast. Today I'm going to talk all about lead generation, |
| 0:22.4 | kind of. What I'm going to share is a presentation that I'm giving Friday at our legacy mastermind |
| 0:27.3 | retreat. So this is a retreat where we do these three times a year for our high level online |
| 0:31.9 | health and fitness coaches. And we come together for a weekend where we go through other business. |
| 0:36.9 | We do presentations. we have guest speakers, |
| 0:38.6 | we connect, we break things down and we learn, we grow, we have a ton of fun. But I'm presenting |
| 0:43.1 | on basically the whole idea and question of how do I solve the I need clients constraint? |
| 0:49.0 | So the purpose of this presentation is a step-by-step guide to identifying plus solving |
| 0:53.2 | constraints. And what I'm |
| 0:54.5 | mainly going to focus on is that of lead generation. Okay. I just fix my fancy little computer here. |
| 0:59.5 | And I'm going to do this as a three-part episode because it's probably going to be close to a 40 |
| 1:03.4 | or 50-minute presentation. And I don't like to keep you guys that long. So I'm going to do a |
| 1:07.2 | three-part. All right. So I'm just going to jump in and I'll share what we're going to cover. So what we'll cover is several things. So the first one is in this episode, how do I |
| 1:17.9 | solve that my business isn't growing problem? Then we'll talk about the theory of constraints, |
| 1:21.7 | which is a process to allow you to diagnose what your business actually needs. Then we'll cover |
| 1:26.1 | client acquisition. We'll simplify that. |
| 1:28.5 | You know, how do you do lead generation, lead nurture, conversion, retention, and ascension. |
| 1:32.3 | Then in the next episode, we're going to talk about lead generation, how to identify the constraint, |
| 1:37.4 | how to get more leads. Okay, so it should be fun. So let's actually jump in. So I'm going to start |
... |
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