#467: Building a 7 Figure Health Brand w/ Billy Bosch

The Jay Ferruggia Show

Jay Ferruggia

Fitness, Health & Fitness, Nutrition

4.9 • 1.6K Ratings

🗓️ 11 November 2022

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Billy Bosch is a consumer products entrepreneur, most known for founding ICONIC Protein - a natural foods company specializing in premium, grass-fed protein products - which has grown into one of the largest natural protein supplement brands in the United States.

Starting with a humble idea to create protein supplements free of hormones and unethical farming techniques, Billy has scaled ICONIC to more than 5,000 retailers across the US including Whole Foods, Walmart, and Macy's, and has raised millions of dollars from private equity investors and he's here today to share some of his knowledge and experiences with you.

Listen as we discuss:

How did ICONIC protein come about? [6:25]
What separates ICONIC from all the other protein products on the market? [12:13]
6 valuable lessons that will help you start or improve your business. [24:07]
How important is it to establish relationships with mentors and create connections in your industry? [31:06]
What are the pros and cons of having investors and what you need to know about financing your business? [35:40]
What's the power in building culture and community? [43:10]
What are some tips for managing life with a busy schedule and being more productive on a daily basis? [47:10]
What does the future look like and how can you thrive through the uncertainty? [55:40]

Transcript

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0:00.0	What's up guys, welcome to the Renegade Strength Show.
0:14.4	I am Jay Faroujia here to help you unleash your strongest self.
0:18.0	Thank you so much for being with us here today.
0:19.6	My guest is Billy Bosch.
0:21.6	He is a consumer products entrepreneur with over 10 years of experience launching products
0:25.8	scaling into retail and e-commerce and raising money.
0:29.3	He is most known for founding iconic, one of the largest natural protein supplement brands
0:34.5	in the U.S., starting with a humble idea to create protein supplements free of hormones
0:38.8	and unethical farming techniques, Billy has scaled iconic to more than 5,000 retailers
0:43.6	across the U.S. including Whole Foods, Walmart and Macy's and it's raised millions of dollars
0:48.1	from private equity investors.
0:51.9	Guys, there's a lot of entrepreneurs, a lot of small business owners and especially
0:55.3	in the fitness space that listen to this show.
0:57.5	I think you're going to get so much out of it, inspiration, ideas, all kinds of great
1:02.2	stuff from Billy.
1:03.2	Before we get to that, I want to give a shout out to Zack's 24.
1:08.6	He wrote the best podcast on iTunes.
1:10.7	This podcast has transformed my view on life.
1:12.8	Jay's an amazing speaker and storyteller, not a good reader I guess today.
1:18.8	Little does he know that I've been listening since day one.
1:22.7	I was in my early 20s and he helped shape who I am and where I am now, some of his best
1:27.6	content wearing those first 100 episodes would love to meet him in person one day.
	...

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