466. How to Use Alex Hormozi's 100M Leads Framework To Sign Your Next 2-3 Clients in 7 Days [Even if You Have No Audience]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 4 September 2023
⏱️ 19 minutes
🧾️ Download transcript
Summary
Today's episode is a must listen if you're just starting out in your coaching business or if lead generation is the primary constraint currently. I want to share a framework from Alex Hormozi's new book 100 Million Dollar Leads and you're probably going to be blown away with how much this makes sense. If you put this into action, you'll be so much closer to building that roster of your dreams and doing the work day to day that actually matters.
Time Stamps:
(0:35) Hormozi's Framework in Getting Your First Clients
(1:06) Core 4 of Lead Generation
(3:07) What Warm Outreach Looks Like
(6:30) Make Your Power List Visible
(7:14) Your Lead List
(8:43) Using Asana
(10:39) Power Hours
(13:10) The Importance of Follow-ups
(15:46) What to Say to Prospects
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Transcript
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| 0:00.0 | Remember, the cave you fear to enter holds the treasure that you seek. Oftentimes, the thing |
| 0:04.7 | that we're avoiding in our business is exactly the thing that's going to move our business forward. |
| 0:09.7 | What's up, everyone? Welcome back with FitBiss podcast. It's your co-host, Jordan here, and really |
| 0:13.6 | excited to chat with you today to share with you how to use Alex Hermose's $100 million leads, |
| 0:18.4 | a section of his book specifically, well, I'll share specifically |
| 0:21.5 | about, but how to take the concepts in these books and break them down into a step-by-step process |
| 0:25.6 | to help you sign your next two to four clients in a predictable, guaranteed way. All right, and I'm |
| 0:30.7 | really, really pumped about this because I'm a big Hormosey fan. We used to work with him and Layla |
| 0:35.5 | in Acquisition.com. We got to know them really well. They're just fantastic people. They really know what they're doing, obviously. And I'm just a fan of his work. But what I love to do is to take his frameworks and to break them down in a way that's applicable to your specific business. So if you're an online fitness coach, you're listening to this or you want to be, this is going to literally be the gold that helps you to get your clients, your initial base of clients or just |
| 0:57.8 | your next two to four clients. It's a great book, obviously, but one of the things he talks about |
| 1:02.6 | is the core four of lead generation. So if you're watching this on YouTube or if you're watching |
| 1:08.4 | this live, you're going to be able to see my screen. If you're on the podcast, there will be a YouTube coming out soon. |
| 1:13.2 | So just keeping loop. |
| 1:14.7 | But as you'll see here, I'm showing you his core four of lead generation. |
| 1:20.0 | So basically what we're going to focus on today. |
| 1:22.1 | And so if you're imagining a box of four boxes, you have warm outreach, then cold outreach. |
| 1:27.4 | Then you have post-free content, |
| 1:28.8 | then run paid ads. Like, that's basically it. And what you're looking at here, it says you are here, |
| 1:33.2 | just disregard that. You're not actually in the paid ad area. We're not going to talk about that today. |
| 1:37.3 | But we're going to talk about, like, in the scenario that you don't have a large audience. |
| 1:41.7 | Maybe you're not really great at posting content. You don't have a large audience. Maybe you're not really great at posting content. You, |
| 1:44.6 | you don't have a ton of money or experience and paid ads. And you're just like, well, how do I, |
... |
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