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Joe DeFranco's Industrial Strength Show

#455 How To Create a World-Class Gym/Business Culture, Improving Speed After The Age of 40 & More w/ Luka Hocevar

Joe DeFranco's Industrial Strength Show

Joe DeFranco

Fitness, Muscle, Health, Sports, Health & Fitness, Lifting, Bodybuilding, Strength

4.81.4K Ratings

🗓️ 18 January 2024

⏱️ 87 minutes

🧾️ Download transcript

Summary

This week Luka Hocevar makes his [long-overdo] Industrial Strength Show debut! Luka is the owner of Vigor Ground Fitness & Performance in Seattle, WA, where he has personally coached over 3000 clients - from the highest level professional athletes in the NBA, NFL, UFC & MLB - to "general pop" clients from all walks of life who want to look, feel, and perform better. On this week's episode you'll hear Luka & Joe D. discuss a wide variety of topics. HIGHLIGHTS INCLUDE: Who owns more sneakers - Luka or Joe [and what are their favorite, most worn & most expensive pairs]; How to create a world-class gym/business culture; The difference between "customer service" vs "customer experience"; Actionable ways to make personal training more "personal"; Maintaining/Improving speed after the age of 40; Lowest risk, highest reward sprint variations; How/Why training "general pop" clients helped Luka become a better coach [when working with high-level pro athletes]; Why "experience" is still the best teacher...And Lots MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

Transcript

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0:00.0

He started his first gym out of a 500 square foot storage closet.

0:07.0

Push, you got it, come up.

0:11.0

Worked his ass off to build a world-renowned brand while becoming a legend in the

0:14.9

sports performance industry.

0:16.5

It took 12 years of working my ass off to turn this little gym into a world-renout place.

0:24.0

And I'm not going to be satisfied until we are,

0:27.0

number one in the world, in the country, on this block everywhere.

0:31.0

Damn!

0:34.0

I'm not trying to blend with the crown.

0:38.0

I'm trying to make an impact in this industry.

0:42.0

And now he's bringing his personality, fashion, and expertise to you through this powerful

0:48.0

podcast.

0:49.0

Welcome to the Industrial Strength Show.

0:52.0

Here's your host! Welcome to the Industrial Strength Show.

0:53.4

Here's your host.

0:55.0

Go to Frico.

0:58.0

Hey guys, welcome to episode number 455 of the Industrial Strength Show.

1:03.0

I am very excited right now

1:06.4

because joining me here today is one of the absolute best coaches

1:12.4

in the biz, and I'm not just talking about personal training and fitness coaching

1:18.9

I'm also talking about business coaching you you know, brand building, team building as well.

1:26.2

You're you're not going to find many people with more passion, more knowledge,

...

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