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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

452. "More than Macros" - Learn How IFCA Client Marissa Roy Went From $5k/mo to $90k/mo By Doubling Down on Behavior & Habit Coaching Techniques

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Fitness, Health & Fitness, Nutrition

4.9670 Ratings

🗓️ 17 July 2023

⏱️ 47 minutes

🧾️ Download transcript

Summary

Marissa Roy is back for Round 2 on the podcast and I know you're really going to enjoy this one if you're a coach. What has made Marissa so successful with Permanent Change Coaching is her deep understanding of human beings and human interaction. We dive into the soft skills of behavior and habit change and how having these skills in her business positively affects her retention, LTV, client satisfaction, and more!

 

Time Stamps:

 

(0:51) Marissa Intro

(2:45) Main Problem That Marissa Solved

(6:57) What You Know vs What You Can Deliver

(10:57) Starting with Awareness

(15:12) Honest Sales Call Process

(17:07) Permanent Change Coaching

(19:02) Early Mistakes in Business

(23:42) Marissa's Metrics

(31:62) Top Skills to Learn as a Coach

(34:48) Roleplaying Example

(42:37) Understanding Your Coaching Lens

(46:10) Where to Find Marissa

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Follow Marissa on Instagram

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

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(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The  5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

even now I still have to check myself. You have to take like 80 steps back from where you think

0:05.8

they are. Like a lot of times we talk about like creating content and being problem aware,

0:12.0

solution aware. And all of us coaches, we're like three tips to fix your metabolism, three

0:17.5

tips to meal prep better. And like, you take one step outside of this fitness

0:22.2

bubble that we're in and like everyone still thinks that keto is actually what you need to do or that

0:28.6

sugar is bad or that, you know, there are truly good foods and bad foods. And so you have to

0:34.1

take like 80 steps back and really just work on habits, mindfulness and habits.

0:42.0

I do believe we are live.

0:43.5

Marissa Roy, it's so great to see you, to chat with you.

0:47.0

Just a quick intro.

0:48.2

So Marissa, I've known you now, Marissa for a few years.

0:51.8

You were one of our early clients back when we used to do IFCA rounds back in the day.

0:55.6

I do believe you're right, right?

0:56.6

Right after that.

0:57.8

It was like when you, I think what I remember was it was like just starting to go

1:02.9

evergreen and I think I was like Lacey's like second or third client or something like that.

1:08.0

Oh, right on that's the timeline.

1:09.2

Yeah.

1:10.2

Yeah. Yeah. And so Marissa,

1:10.9

we've already had Marissa on the podcast once or twice, just once? Just once. Yeah.

1:15.1

Okay. So on that episode, we mainly talked about Marissa's experience, uh, just inside of

1:19.7

IFCA. It was more of a traditional client interview. Long story short, she crushed it.

...

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