Relatability comes through shared values, interests, and beliefs. It's not the one who creates

the most epic workout videos or just the most fitness content. That stuff just kind of gets glossed

over if it isn't also paired with trust in the actual human.

What up everyone? Jordan here back with another episode. What I'm going to talk about today is

this is part of the series, ridiculously dumb shit that coaches and trainers do. And this one's going to be one that might

relate to you. It might not. If you're already past this mistake, that's cool, but stay to the

end because I'll give you some actual tips that will be relevant to you anyways. But this all has to

do with a question that comes up a lot. Should I start another social media account? A lot of times

we decide that we're going to start a business and we probably have a personal profile on Facebook,

Instagram, TikTok, whatever the fuck. And we think, well, I need to separate my business from my personal

life, right? Like I don't want the people following me to get annoyed or I, you know, I don't want to

share that stuff. I want this to just be my business

and I'm with all that sweet is stupid stupid stupid listen people who think that your business needs to be

separate from your personal it's just a bad idea for two main two main reasons number one

imagine this imagine susie is just tired of being on this roller coaster of you know fat diets

she's done a lot of cookie

cutter programs. She's tried keto, all these things that haven't helped her. A lot of cheap

solutions. She's finally ready to invest in a one-on-one coach, an online fitness coach, right,

or a trainer. So she has options out there, right? And she sees social media and she has

coach A that she sees. It has a profile that has nothing but curated workout

videos infographics recipes how to guides like all of this hiding behind you know a stupid

fucking logo coach b has pictures and videos of their actual life right their interests their hobbies

...