4 Must-Make Adjustments to Your Weekly Email Newsletter

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 18 September 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it! If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here. In this episode, Jason discusses… 0:00 – No canned content 1:41 – No. 1: Scrollable 3:18 – No. 2: Clickable 6:30 – No. 3: Attributable 9:09 – No. 4: Predictable

Transcript

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0:00.0	Today's video is about the four must-make adjustments to your email newsletter to make sure it's
0:04.6	getting delivered to your database. I truly hope you're leveraging an email newsletter in your
0:12.8	business and that it's not just canned content and that you're pouring your content, your value
0:17.4	ad knowledge broker content into a weekly email newsletter. Let's say, for sake of argument,
0:22.9	you are. Well, today's video goes to the next level. How can you upgrade and improve your email
0:28.6	newsletter to ensure that it's being delivered in the boxes of all your contacts,
0:32.7	all your leads, everybody, so that you are continually weak after week after week,
0:37.1	showing yourself to be worthy of hire, establishing that know you,
0:40.7	like you, trust you level of relationship, and putting yourself on the consideration set of
0:44.9	consumers when they find themselves in market to buy, sell, invest, refer. I'm a major believer in
0:50.4	email marketing and I hope you are too. But after today's video, I dare say you'll be an expert
0:55.2	email marketer so that you can ensure the delivery of your emails and the inboxes of all your
1:00.2	database contacts, i.e. your leads, your sphere of influence, your past clients, week after week,
1:06.4	after week positioning you as the best choice in the marketplace. Welcome to this week in
1:10.8	marketing. My name is Jason Pantana and I'm so glad you're watching today. If this is your first
1:15.0	time watching this show, we publish it every single week. So if you like it, please like it.
1:20.0	And also tap that red subscribe button and there's a bell right next to it that if you hit that,
1:25.0	it will turn on notifications. So whenever we publish new videos just like this one,
1:29.6	you'll be notified and therefore the first to be aware of what we're covering and getting it
1:33.5	integrated into your business. So today's video is all about email marketing before adjustments.
1:39.2	You need to make to your newsletter. So let's dive in. Email newsletter adjustment number one is
1:44.4	to make sure your email newsletter is scrollable. So here's what I mean when I talk about making an
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