4 Marketing Tactics for Local Discovery | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 27 February 2015

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let’s talk about local discovery when it comes to real estate…. No matter the size of your city, even if you’re trying to just attract people who live in your own neighborhood, the odds are that those people will still find your business online. If your customer base is local, it is absolutely essential that your online presence is optimized to help you make those connections. On This Week in Marketing, Jason Pantana is going to walk you through four marketing tactics that will strengthen your local discoverability and make you the online face of your community. This one’s important, so you can’t afford to not watch or listen, right now!

Transcript

Click on a timestamp to play from that location

0:00.0	Today we're going to talk about four specific ways to market your business to improve local discovery.
0:08.4	What is local discovery? Well, A, it's a trend you should be looking at in just the world of online marketing, but basically it's when customers find local businesses online.
0:18.0	They can do that through reviews, through online profiles, through SEO, through social networks, or the combination thereof, which is what we're going to talk
0:24.8	about today are some specific tactics across those different channels to improve your ability
0:30.5	to attract business through local discovery.
0:33.4	Buyers, sellers, I want them to find you when they go looking for a realtor near them.
0:38.3	I want them to find your team when they're looking across social for the best agent in their local marketplace.
0:43.6	I want you to win when it comes to local discovery.
0:46.8	Welcome to this week in marketing. My name is Jason Pantana.
0:49.2	I'm your host and instructor and I am so glad you're with us today for this what I think is a super important topic.
0:54.7	If you're new to the channel A welcome we're so happy you're here and B we would ask you would you
0:59.7	please consider subscribing just hit that big red subscribe button, and while you're there, there's a little
1:04.6	bell icon right next to it.
1:06.6	Tap that too, and it will notify you whenever we publish new videos just like this one here.
1:11.0	Now, on with the show, let's talk about four specific marketing
1:14.6	tactics to increase your business's local discoverability. Now our first
1:18.8	marketing tactic for improving local discovery of your business is no
1:22.4	surprise your Google
1:23.7	business profile. Google business profiles are like the center of all things
1:28.8	local discovery for any kind of a local business. It's like your best friend. Get this, there's about 8.5 billion
1:35.4	Google searches that go down worldwide every single day. And of those 8.5 billion searches,
1:41.5	about 46% are conducted with local intent.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.