392: Value Stacking
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 14 November 2023
⏱️ 19 minutes
🧾️ Download transcript
Summary
Today I want to share a strategy that I taught in our recent Black Friday Workshop, and it is one that is so important for you to understand: value stacking! In this episode, I talk about the power of value stacking, a key concept for those of you having trouble making sales, getting recruits, or differentiating your offer. Implementing value stacking can get you immediate and tangible results in these areas!
Listen to Learn
1:38 - The determining factors for purchasing something (no, it's not just the price!)
3:26 - How to design an offer that drives a higher level of value
5:51 - A far bigger driver of value than just your what product or service is
7:53 - A special ask for you regarding how you can support this podcast and its message
9:15 - A look at product-related problems and process-related problems, plus how they differ in terms of perceived value
15:27 - Ways to use scarcity to influence your customers to purchase what you are offering
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give network marketers the mindset, strategies and skills that |
| 0:16.2 | you need to build a business and life of your dreams. |
| 0:20.3 | Hey Bob here, here. Welcome back to the show episode 392. Today I'm going to |
| 0:28.6 | actually share with you a strategy that we taught in our Black Friday |
| 0:31.9 | Workshop a couple of weeks ago that I think is a really important one for you to understand and it's what we call |
| 0:38.4 | value stacking. |
| 0:41.3 | So if you are someone that has trouble making sales, getting recruits, really |
| 0:47.6 | differentiating your offer in the eyes of your prospect. I'll talk a little bit about what that means. |
| 0:54.0 | Then this is a strategy that if you learn how to implement can help you start seeing immediate |
| 1:01.0 | results. |
| 1:02.5 | So excited to share this with you today. |
| 1:05.4 | And hey, listen, just a big thanks to all of you that did participate in the workshop. |
| 1:10.2 | It was an incredible three days. |
| 1:12.4 | It was also a very draining three days for me. Those, you know, five sessions in three, really two and a half days that has a tendency to take its toll on me and I kind of paid the price the week after my body was |
| 1:24.5 | saying to me Bob you need to slow down and so I had to kind of take a couple of days to just |
| 1:29.8 | get some R&R but I'm back ready It's also the reason why we had a little hiatus |
| 1:34.0 | on the podcast. |
| 1:35.3 | All right, anyway, enough about me. |
| 1:36.7 | Let's talk about this concept of value stacking. |
| 1:39.6 | So when I think about what is it ultimately that influences the decision for someone to say |
| 1:47.4 | yes or in other words buy what influences purchasing decisions for people. |
| 1:53.2 | And so when we talk about a buying decision, |
... |
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