391: Using Lead Magnets to Make More Sales
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 10 November 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
Are you struggling to find not only more people to talk to about your products or business but also the right people who are experiencing problems you can help them solve? In this episode, I share a simple strategy to help you quickly and easily make more sales by using lead magnets as a tool!
We've used lead magnets in our business since the very beginning, and it is one of the top ways we generate new leads. Today, I provide specific examples of things you can use as lead magnets, as well as some do's and don'ts that you need to be aware of!
Listen to Learn
3:01 - What a lead magnet is and how it is typically used in business
4:26 - The way that lead magnets can help you identify not only engaged leads, but also qualified leads who you can help
6:13 - The role lead magnets play in overcoming a major challenge faced by marketers and some examples of lead magnets that you can use
9:33 - A special ask for you regarding how you can support this podcast and its message
10:56 - Common mistakes that arise when using a quiz or assessment as a lead magnet
13:05 - The importance of being specific in who you are speaking to with your lead magnet
14:39 - Advice on sharing your lead magnet and what not to do
17:32 - My recommendation for the approach to take when creating your lead magnet, particularly when you're just starting out in business
18:33 - More ways to effectively use a lead magnet in order to start having more conversations with the right people for your business
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give network marketers the mindset, strategies, and skills that |
| 0:16.2 | you need to build a business and life of your dreams. |
| 0:20.9 | Hey Bob here. Welcome back to the show episode 391. Today I'm going to be sharing |
| 0:30.7 | with you a simple strategy to help you quickly and easily make more |
| 0:37.9 | sales in your business. |
| 0:40.6 | It's also a strategy for those of you that are struggling to find people to talk to |
| 0:47.0 | about your products or business so you've got a shortage of leads in your business. |
| 0:52.0 | This is a strategy or more specifically a tool |
| 0:56.7 | that can help you dramatically increase |
| 0:59.8 | the amount of not just people that you can talk to, but people that you know are struggling |
| 1:07.6 | with something that you can help them within your business. |
| 1:11.6 | And so isn't that kind of the challenge that we face is we're connected |
| 1:16.0 | to lots of people on social media that we could talk to? We just don't know which ones are |
| 1:21.2 | a right fit or have a need for our business. |
| 1:23.8 | And so this is a strategy that can help you easily identify who those people are, |
| 1:29.0 | get them to raise their hand, interact with your content, so that you can have effortless |
| 1:35.0 | conversations with them that help you make more sales in your business. |
| 1:38.5 | So if this sounds like something that you want and need, |
| 1:41.0 | make sure you stay tuned for today's episode. So here's the strategy. It's |
| 1:47.5 | creating something called a lead magnet for your business. |
| 1:53.2 | Now for those of you that participated in our Black Friday |
| 1:58.1 | workshop, which happened just a few weeks ago, |
... |
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