376: Successful Content isn't Just Measured Through Engagement
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 29 August 2023
⏱️ 16 minutes
🧾️ Download transcript
Summary
In this episode, I want to talk about what defines "success" in content creation, going above and beyond just the likes, comments and shares that your social media post receives. Today I present to you four completely different things to take into consideration that will help you start to look at the content you are creating through a whole new lens!
Listen to Learn
0:40 - Why it's so important for us to come up with a new way to measure how successful our content is
3:45 - Where the real value in your social media posts lies
5:38 - What happens when you only measure your success by likes and comments
6:50 - A special ask I have of you on how you can support this podcast and its message
7:41 - The tremendous opportunity that exists with every single post you make on social media
8:10 - An example of how my content impacted someone I know in a surprising way
9:47 - Why it matters so much that our content lives well beyond the 24 hours after we post it
11:34 - A reminder that your content is your legacy
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.6 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:19.0 | of your dreams. |
| 0:20.8 | Hey Bob here, welcome back to the show episode 376 today. |
| 0:29.6 | I want to present a new definition of success when it comes to content. |
| 0:37.8 | You know I think we live in a world today where we have a very narrow definition of success |
| 0:43.6 | and so a successful piece of content is one that gets engagement gets likes gets comments |
| 0:51.3 | gets shares results in follows when we judge the success of a piece of content. |
| 0:56.7 | I argue we're only looking at it through way to narrow a lens of focus and a short |
| 1:03.6 | term time horizon. |
| 1:06.6 | And I think this is a big problem for a lot of you because if you've been following |
| 1:10.2 | us, you're learning a new way to approach the topic of content, hopefully you're learning |
| 1:16.4 | how to be more transformational in your approach to creating content. |
| 1:22.5 | And here's what I know to be true. |
| 1:24.5 | Anytime you're learning a new skill or a new way of doing things, when you first begin |
| 1:28.8 | to do it, you're not going to be great at it. |
| 1:32.0 | And when we start to do things a different way, it also can be very scary. |
| 1:36.4 | It can be uncertain, right? |
| 1:38.6 | Transurmational content requires a much higher level of skill of vulnerability. |
| 1:43.7 | It requires more courage because you're putting yourself out there. |
| 1:47.4 | You're not just hiding behind your company and your products. |
| 1:50.6 | You're really starting to learn what it means to be authentic and relatable in content. |
... |
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