347: The #1 Mistake People Make When Selling Health & Wellness Products
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 24 March 2023
⏱️ 9 minutes
🧾️ Download transcript
Summary
When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process.
Now, I understand that we do this with good intentions…
We believe in our products, we're passionate about it, so it's natural to give people all the information.
However, sharing all the information to our prospects overwhelms them, affecting their chances of buying!
Today, I'm talking about the dangers of information-overload and how to save your business from it.
FREE Industry-Specific Transformational Sales Training:
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Listen to Learn
00:05 - The problem with too much product information
01:15 - How information overload affects your business
03:51 - Simplify for relevance
Transcript
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| 0:00.0 | Hey Bob here and welcome back to your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:22.5 | Hey Bob here, welcome back to this show, Episode 347, today I want to teach you what I believe |
| 0:29.4 | to be the number one mistake that I see people making in the social selling and network |
| 0:35.1 | marketing profession when it comes to selling health and wellness products. |
| 0:41.6 | And so I'll just share with you up front what it is. |
| 0:45.3 | They have a tendency to give way too much information during the sales process. |
| 0:51.8 | Now we do this with good intentions, right? |
| 0:55.2 | We believe in our products. |
| 0:56.6 | Many of you that are in the health and wellness industry, you've had life changing transformations |
| 1:02.2 | and you feel this passion and this purpose around helping other people in that way. |
| 1:08.0 | And so it's only natural for us in our enthusiasm and excitement to want to give people all |
| 1:14.2 | of the information and all of the stuff that we've learned during our journey and we |
| 1:18.1 | do that thinking that that's what will create value, that's what we'll make them want |
| 1:22.5 | to buy, that's what we'll get them excited to actually start taking the products and |
| 1:27.6 | taking the program following the thing and so that they can get what you have. |
| 1:32.8 | And this is actually a big mistake and so I want to tell you two reasons why this is |
| 1:37.2 | really harming your business. |
| 1:39.0 | The first thing is this, there's actually a negative correlation. |
| 1:44.4 | The more information that you give people when you're trying to sell them on your products, |
| 1:51.0 | offering all the features and benefits, what makes your thing different, all the details |
... |
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