348: 3 Easy Sources of Content for Your Live Videos
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 28 March 2023
⏱️ 13 minutes
🧾️ Download transcript
Summary
The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories…
It's not that there isn't value in doing that, but I don't see a lot of people going live anymore on their public social media.
I think that we're missing a HUGE opportunity that live video content presents in our businesses.
Today, I'll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.
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Listen to Learn
00:25 - Why live video content strategy is a must-have
03:34 - #1 - Look at your past content
05:09 - #2 - Look at your customer and team Facebook Groups
08:43 - #3 - Pay attention to the conversations in your business
11:01 - Organizing your live video content strategy
Transcript
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| 0:00.0 | A Bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies, and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:22.4 | Welcome back to the show Bob here episode 348 today we're going to be talking about |
| 0:29.8 | live video. |
| 0:32.6 | And so this is something that I've been doing a lot in our business and really I think |
| 0:38.1 | that live video presents a really huge opportunity for all of you in your business and here's |
| 0:44.5 | the reason why I say this when I look at the trends of social media over the last couple |
| 0:49.3 | of years it's been all about short form content, reels, TikTok, stories and it's not |
| 0:57.7 | that there still isn't value in doing that. |
| 1:00.8 | But what's interesting is I don't see a ton of people going live anymore or at least |
| 1:05.6 | I don't see people going live on their public social media. |
| 1:10.1 | A lot of our clients they go live in their customer groups and their team groups but they're |
| 1:13.5 | not going live on Instagram and they're not going live on their Facebook profile. |
| 1:17.7 | I actually think this is a big missed opportunity going live in the beginning of this year 2023. |
| 1:23.4 | I made a commitment to start showing up again for our community in our audience and really |
| 1:26.9 | serving and I start going live every day and the results that we've seen the growth, the |
| 1:32.1 | follower growth, the engagement growth in 60 days has been pretty astounding. |
| 1:38.2 | And so I want to make the argument today that I think live is something you have to add |
| 1:42.3 | to your content strategy because for me when everybody is zicking that's when I want |
| 1:47.5 | to zag. |
| 1:48.7 | Everybody's talking about TikTok and reels and stories and yes we still do those things |
... |
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