346: Top 5 Consumer Trends for the Beauty Industry
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 17 March 2023
⏱️ 17 minutes
🔗️ Recording | iTunes | RSS
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Summary
The beauty industry is doing very well… in fact, it's actually proven to be almost completely resistant to recessionary trends.Â
In this episode, I'll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!
I'll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you're in.
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Listen to Learn
00:17 - The beauty industry landscape Â
01:49 - #1 - Personalized level of buying experience Â
06:25 - #2 - Loyalty programs/offeringsÂ
09:02 - #3 - Brands partnering with authentic influencersÂ
11:39 - #4 - Consumers wanting brands that are tied to communities Â
14:08 - #5 - Businesses prioritize relationships over transactions
Transcript
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| 0:00.0 | Hey Bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:22.3 | Hey Bob here, welcome back to the show episode 346, today I'm going to be sharing |
| 0:28.7 | with you five really important to understand consumer trends for the beauty industry. |
| 0:36.5 | So if you are somebody that sells a beauty product, meaning makeup, hair care, skin care, |
| 0:44.1 | this episode is going to be a really important one for you. |
| 0:47.2 | But I do have to say that these consumer trends, these five things that customers are |
| 0:51.9 | really wanting and looking for in 2023, they could apply to your business no matter what |
| 0:57.8 | kind of product you sell. |
| 0:58.8 | But we're going to start doing more of these kind of product industry specific sales |
| 1:02.1 | trainings to be able to better serve you in our audience. |
| 1:05.4 | So this is actually something that I shared in our mastering your market sales series |
| 1:11.1 | last night. |
| 1:12.1 | We did our training on beauty products. |
| 1:14.2 | We've done one on health and wellness so far as well. |
| 1:17.1 | But I shared this in the training last night and I just felt like it's so valuable that |
| 1:20.4 | we needed to share here on the show so that our whole community could hear this and benefit |
| 1:24.2 | from this. |
| 1:25.3 | But let me go ahead and let me dive right into what a lot of the research is saying. |
| 1:29.4 | This is really, really important stuff. |
| 1:32.0 | So the interesting thing about the beauty industry to start off is this. |
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