Hey Bob here and welcome back to the your virtual upline podcast where we give network

marketers the mindset, strategies and skills that you need to build the business and life

of your dreams.

Hey Bob here, welcome back to the show episode 341, today I want to give you a very different

way to think about content and consider this episode a continuation from the discussion

that we started on episode 339 where I presented some of my views on how I think social

media has changed and how as people selling on social media we need to really adapt

our approach to win in 2023 and so there was one thing that I shared in that episode

that I got a lot of questions about because it's a very different way to think about something

that we're usually taught and it's the idea of selling less in your content and more in your

conversations. So this is actually a core principle of what we teach in this thing we call transformational

selling which is using your conversations for the place where you really sell, create value,

build trust and connections. But this is what I see most people doing. Anytime they post about

their products or their business there's always this really super strong ask or a call to action,

if you're ready to join my team let me know. Now is the time, let me know when you're ready to

place an order. We're taught that if there's not a strong call to action that you're not going to

get results. But I actually think that this is working against most of you and I'm going to give

you two reasons why and then I'm going to explain each of these reasons for you. The first reason is

anytime you pitch or sell in your content, the content and more importantly what you're offering

people actually becomes a little less valuable. And number two is anytime you sell you lose a little

bit of trust. Now this is just human psychology. We have a natural sales resistance anytime we

feel like we're being sold. We just naturally trust that person a little bit less and that's

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