337: The 3 Levels of Value Creation
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 10 January 2023
⏱️ 32 minutes
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Summary
Welcome to 2023 everyone! I hope you had a really wonderful time celebrating Christmas and New Year.
Today we are going to talk about CREATING VALUE.
(pssst...check out Episode 333 to learn more about the price value equation)
The concept of creating value has been tossed around a lot in our profession.
In fact, a lot of us have heard statements like, "You've got to create value for what you do", "You've got to create valuable content", "You have to have valuable conversations", etc.
It's because learning how to COMMUNICATE value is one of the most important skills in SALES.
However, many people in our profession don't fully understand that there are actually different levels to value creation.
In this episode we're going to take that one step further and break down the 3 levels of value creation.
Transcript
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| 0:00.0 | Hey Bob here and welcome back to your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:20.4 | Bob here, welcome back to the show Happy New Year to all of you. |
| 0:27.4 | Today's episode 300 and 37, it is the first episode of 2023 took a little bit of a |
| 0:33.2 | hiatus from the show, but I am really excited to be back. |
| 0:36.8 | And so today we're going to be talking about value, you know, value is something that gets |
| 0:43.2 | tossed around a lot in our profession. |
| 0:45.7 | I think most of us have heard something along these lines before you, you just got to create |
| 0:50.9 | value for what you're doing. |
| 0:53.2 | You've got to create valuable content. |
| 0:56.3 | You have to have valuable conversations. |
| 0:59.1 | We hear this term value thrown around a lot. |
| 1:02.1 | There's a reason it's one of, if not the most important concept to understand when it |
| 1:06.3 | comes to selling and recruiting, but here's the problem. |
| 1:09.7 | Most people can't actually tell you what that is. |
| 1:11.9 | And most people that are out there trying to create value don't fully understand that |
| 1:17.4 | they are actually different levels to value creation. |
| 1:20.9 | So today, I'm going to teach you the three levels of value creation. |
| 1:26.6 | And for those of you that have struggled in this area, I think this is going to be a |
| 1:29.4 | really big aha moment for you. |
| 1:31.4 | So looking forward to sharing this message with you today, but hey, just to take a quick |
... |
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