Hey, Bob here and welcome back to the your virtual upline podcast where we give network

marketers the mindset, strategies and skills that you need to build the business and life

of your dreams.

Hey, Bob here.

Welcome back to the show episode 333 today.

I want to talk to you about something called the price value equation.

This is without a doubt one of the most important concepts that I have ever learned in my career

when it comes to understanding what makes people successful at selling.

Now I want to make a point to to say selling doesn't just apply to your products.

It also applies to your business.

You're still having a sales conversation around your business.

You're selling an opportunity to people, but why I love this analogy of price value is

I think it's one of the most powerful ways to really hit home on the biggest difference

between transactional and transformational selling and conversations.

And I think for a lot of you, this is going to be such a light bulb moment.

It's going to really change the way you think about conversations.

And I couldn't think of a better time to be talking about this with you on the eve of

Black Friday weekend, all of the holiday promotions that your companies are going to be running.

There's going to be all these incredible deals and promotions and the trap, the easy way out

that quite frankly, most business owners will take in our spaces.

They'll just lean into the deals.

Great deals, amazing price.

...