#330: Key Principles For Boutique Owner Success

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 7 September 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Holly McLanahan, CEO of the Vintage Leopard, has years of experience in the retail industry, and today she shares the key principles for boutique owner success. Holly explains what it's like to work behind the scenes rather than being the face of the company and how she dealt with the ups and downs that come with owning a business.

Resources Mentioned:

Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ

Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0	Hey, it's episode number 3.30 and I'm telling you what you guys, today's guest I have wanted to have on the
0:06.2	podcast for a long time because she's been in this industry for a long time. She is someone who I feel
0:12.3	does a really great job of leading by example and also at the same time I'm going to say leading
0:18.3	from behind the curtain. So sometimes you hear
0:22.6	successful boutiques, the owner has to be at the forefront of everything that's done. Well,
0:28.4	in this case, Holly McClanahan, the CEO and founder of the vintage leopard, has done a really
0:33.8	great job of building a business that is sustainable and growing without her being
0:38.7	the face of the company. So today, Holly's going to talk about how she started the vintage leopard,
0:43.9	how she grew the vintage leopard, her experience with Facebook ads, how she's now grown this
0:48.8	to be a family business, and what she would do if she had to do it all over again.
0:53.8	I love Holly's advice. She is such a
0:55.9	genuine spirit, and I hope you guys get a ton of value out of this episode. Holly is a former
1:01.6	speaker at the boutique summit and a longtime member of the boutique hub, and I'm so proud to
1:06.8	watch her business grow and to have her share her experience with you guys today. So please
1:10.8	enjoy episode number 330 with my friend friend Holly McClanahan, the CEO of the Vintage
1:15.8	Leopard.
1:22.2	Let's talk about your business, strategy, and the juicy details of what actually works, from
1:27.1	mainstream fashion to fashion on Main Street and the juicy details of what actually works, from mainstream fashion to
1:28.5	fashion on Main Street and the entire ecosystem behind it. How do we scale your company and do it
1:33.9	with the balance and the happiness that we all seek? Let's hear from those insiders, experts,
1:38.8	and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique
1:43.0	hub, and I can't wait to chat.
	...

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