#329: How Boutiques Can Prepare for the Holidays

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 31 August 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season.

Resources Mentioned

Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ

Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0	Hey guys, welcome to episode number 328 with yours truly. We are going to have some really quick
0:05.4	tips today that are going to get you ready for the holiday season. Let's talk about your
0:14.2	business, strategy, and the juicy details of what actually works from mainstream fashion to
0:19.4	fashion on Main Street and the entire ecosystem
0:22.3	behind it. How do we scale your company and do it with the balance and the happiness that
0:26.5	we all seek? Let's hear from those insiders, experts, and strategists that actually make it happen.
0:31.7	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:51.1	I have to tell you one of the most common conversations I see happening in our industry right now is shipping delays and inventory issues and how on earth our industry
0:57.2	is going to be ready for what's going to come during the holiday season. And so today I'm hoping,
1:01.6	as we can start the conversation all about what's to come, you're going to feel a little more prepared.
1:07.5	You're going to feel like you can sleep a little bit better at night and you're going to have a plan as you walk into the fourth quarter. And I also want to preface today's conversation
1:15.5	with this. This is just the beginning of this conversation. Our team, myself, Sarah, everyone who
1:21.3	does coaching Shannon Jeff on our team have mapped out a plan where we will be live almost every
1:27.1	single week for the next several months
1:29.1	to help get you ready and make sure this is the best fourth quarter yet.
1:36.0	So be prepared. We've got tons more training to come, but I think this is the best place to start
1:40.7	the conversation this year. And that is, how can I mitigate the shipping and
1:44.9	inventory issues by being a better inventory planner coming into the fourth quarter? All right,
1:51.0	so here's where my head's at. As we look at all the delays and all your favorite vendors and
1:55.8	the new arrivals that you are banking on being in your store, you can only sell what you have, right? You can only sell what you
2:02.1	show? It makes you wonder, what am I actually going to sell to get ahead this season? And so here's a
2:07.9	couple things I want you to think about moving into that is what categories and not just categories
	...

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