#32 Advanced Strategy + Promoted Pins with Pinterest's McKayla Amundsen
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 11 September 2018
⏱️ 56 minutes
🧾️ Download transcript
Summary
If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women's fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you'll want to grab a pen.
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For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Ooh, if you are an addict of Pinterest like I am, guys, get ready for an awesome episode. |
| 0:05.7 | This one is for you. It's time for episode number 32 with our friends at Pinterest. |
| 0:16.2 | Let's talk about your business, strategy, and the juicy details of what actually works, from |
| 0:21.1 | mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:26.1 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.9 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:34.9 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:38.6 | You know, I remember the days when you had to be invited to Facebook, and it kind of makes me feel old, |
| 0:52.4 | if I'm being honest. But I also remember the days when you had to be invited to Pinterest. |
| 0:57.5 | And honestly, it makes me feel pretty cool. |
| 1:00.3 | Because if there's one platform that's always had my heart and had me as a bit of an addict, |
| 1:05.8 | it's been Pinterest. |
| 1:07.1 | Maybe it's because women's fashion is the number one most pinned category on Pinterest, or maybe it's all the recipes and then hopeless workout ideas that I continue to pin for myself again and again. |
| 1:20.3 | But you guys, one thing is definitely for certain. |
| 1:23.8 | If you are not using Pinterest in your business, whether you're a boutique owner, a brand, or an insider in this industry, you're missing a huge opportunity because there's people like me out there every day pinning their hopes and dreams to all of their boards. |
| 1:37.8 | So I couldn't be more excited than to introduce you today to Michaela Amundsen, a Pinterest partner who helps boutique owners |
| 1:45.9 | grow the use of the Pinterest platform by use of organic strategy and promoted pins. |
| 1:53.3 | Now, I first met Michaela several months ago, actually, before the boutique summit, and then |
| 1:58.4 | Michaela joined us as a guest speaker at the boutique |
| 2:01.2 | summit in Dallas. What happened after that was pretty exciting because Pinterest was so excited |
| 2:06.3 | as a platform to get to meet so many boutique owners in person and to hear your needs and ideas |
| 2:12.0 | and your questions on how to maximize your use of the platform that we're collaborating |
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