#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 5 September 2018
⏱️ 57 minutes
🧾️ Download transcript
Summary
You don't own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive? How will you reach your customers? That's where your own list comes in, your email list, and in today's world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it's time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business.
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Transcript
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| 0:00.0 | You guys are in for a real strategy session. |
| 0:03.6 | Get ready for episode number 31 with Bo Kane of SENTEC Solutions as we dive into the ins |
| 0:08.8 | and outs of using text message marketing for your business, whether you are a retail boutique |
| 0:14.2 | owner for your wholesale brand looking to learn how to reach your customer in a new way. |
| 0:19.3 | Text message marketing is it definitely a strategy that you need to be implementing now. |
| 0:23.8 | So get ready. |
| 0:29.3 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:33.9 | From mainstream fashion to fashion on Main Street and the entire ecosystem |
| 0:38.4 | behind it how do we scale your company and do it with the balance and the happiness |
| 0:42.5 | that we all seek let's hear from those insiders experts and strategists that |
| 0:46.7 | actually make it happen I'm your host Ashley Alderson from the boutique hub and I |
| 0:50.7 | can't wait to chat. |
| 1:05.0 | You know, when it comes to marketing for boutique owners, there is definitely some truth to the fact that social media could go away tomorrow. |
| 1:07.0 | And when it does, and as it has in the past, when algorithm shifts happen and businesses |
| 1:13.5 | crumble because they completely rely on someone else's network to communicate their message, |
| 1:18.8 | the only thing that we have left at the end of the day is what we own. And that's always been |
| 1:22.9 | traditionally our email list. We own our email list and can market with it. Well, as marketing changes |
| 1:28.7 | and evolves today, there's really a new list that we also own along with emails and that's our |
| 1:33.4 | text message list. Today, text message marketing has definitely become a stronghold of a marketing |
| 1:40.1 | platform for today's retailer and wholesale brand and designer. And there's a really important |
| 1:45.8 | reason why. You know, as email inboxes fill up, we are seeing open rates of email messages |
| 1:51.7 | drop below 20 and now below 15% as an industry average and really some struggle to get a 10% |
... |
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