#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 18 September 2018
⏱️ 56 minutes
🧾️ Download transcript
Summary
These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie's love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they've just been named the 2018 Global Boutique of the Year.
This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more!
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Hey guys, get ready for episode number 33, and you're going to meet the 2018 Global Boutique of the Year award winner, Madison and Mallory Boutique Hailing from Alabama. |
| 0:10.2 | Can you believe it? Our first runner-up and our Global Boutique of the Year winners were both from Alabama. |
| 0:15.2 | You guys are in for a real treat. Madison and Mallory have a combined over one million YouTube followers, and you're going to hear why in just a minute. |
| 0:27.6 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:32.6 | From mainstream fashion to fashion on Main Street and the entire ecosystem behind it. How do we scale |
| 0:38.4 | your company and do it with the balance and the happiness that we all seek? Let's hear from |
| 0:42.9 | those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley |
| 0:47.6 | Alderson from the boutique hub, and I can't wait to chat. Have you ever met someone who you felt like you had an instant connection with? |
| 1:03.4 | Like someone you wanted to be your gal pal, you wanted to go shopping with and know their |
| 1:07.6 | beauty routines and secrets and what actually happens on a daily basis? Well, that's exactly how Tracy and Stephanie, the sisters behind Madison and Mallory |
| 1:15.4 | boutique, first got their start online. Actually, back in 2009, when they started their YouTube |
| 1:21.1 | channels, their fans began to follow them for the fun and infectious energy that they brought |
| 1:26.3 | to social media on a regular basis. |
| 1:28.8 | So it's no surprise why Madison and Mallory stemmed from that early conversation on YouTube |
| 1:34.3 | because their customers and fans were asking for more fashion advice, product information, |
| 1:39.7 | and where to buy the items specifically that these girls were talking about. |
| 1:44.1 | So after building nearly two million followers on YouTube on their two channels, |
| 1:48.5 | 11th Gorgeous and TNS, the ladies transitioned into owning their own boutique, Madison and Mallory. |
| 1:54.7 | Now, today I want you to hear from Tracy and Stephanie and hear all about their story of what it was |
| 1:59.6 | like to build that following on |
| 2:01.2 | YouTube, how it worked for them to transition into owning their own boutique, and again, learning |
| 2:06.4 | from the ground up exactly how to operate, how to build inventory, how to set up their |
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