It's episode number 308 with a true leader for women in this industry, my friend

Lorinda Van Newkirk of Lucky Chuck and formerly of Gypsy Soul.

You guys are so lucky this week to learn from someone who I see as such a mentor in this

industry, someone who really, I think, paved the way for women in Western, in retail, in wholesale, someone who did something that

had never been done before and built an incredible brand that unfortunately no longer exists,

but you will remember if this is your jam in the industry as we begin to talk about it.

Today we're talking to Lorinda Van Newkirk, the founder of Gypsy Soul and Lucky Chuck today and many other companies along the way.

We're going to talk about her journey of being a serial entrepreneur, starting multiple companies, finding her partner, Amy, and building Gypsy Soul to be a mega mogul inside of the Western industry, what it was like to sell that company, and now

reinventing herself to start another brand, Lucky Chuck.

Guys, Lorenda is a firecracker.

She is a woman on fire, a woman with a mission.

Anyone in the Western industry definitely knows her name.

And I want to encourage you, even if you're not someone from the

Western industry, please listen to this episode because there's a lot of value when it comes to

what is the end goal with your business. Are you going to sell your business? Are you going to

pass your business on? How are you going to reinvent yourself down the road? Or what is your

ultimate goal? Lorinda tells it like it is and I think there's

tons of nuggets that you are going to come to appreciate inside of this episode. So let's chat.

Get ready to meet my friend Lorinda Van Newkirk. Let's talk about your business, strategy,

and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

...