Hey guys, it's episode number 307 with my friend Angela Smith from Off the Racks Boutique.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company

and do it with the balance and the happiness that we all seek? Let's hear from those insiders,

experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the

boutique hub, and I can't wait to chat. way way way back way back in the early boutiques coming on facebook days i remember meeting

angela smith when we very first started the boutique hub. She had founded this awesome boutique in the

Carolina is called Off the Racks Boutique. Now, one of the first things I remember about meeting

Angela, well, two things actually. Number one, she had this coral anchor tank top go viral on

Pinterest. She was one of the first boutiques I remember going viral, and this tank top was everywhere.

It had a little turquoise bow in the back, if you remember.

It literally was everywhere.

And I remember her sharing her experience of what that was like and how it started to build her boutique,

both in person and online during that period of time.

Now, the other thing I remember about Angela is one of the very first times we ever got boutique

owners together in person was we had this private little dinner during Magic in Vegas in,

I'm just going to call it a dive hotel because we booked it online and we'd never been there

before.

But the cool part about this hotel was there was this

little tiny bar inside of the hotel that's probably one of the best hidden gems in Las Vegas.

It has this really cool 1920s vibe and this dark little dining room. And although these boutique

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