#306: Simple Strategies for Business Success
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 23 March 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
After over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner!
Episode Run-Down:
00:04:31 How I Started My Boutique
00:11:52 Back to the Basics
00:13:35 Facebook Live
00:15:44 Building Community
00:23:33 My Weekly Schedule & Time Blocking
00:29:00 Buying Plan & Product Launches
00:31:29 My Advice for Other Business Owners
Resources:
Is it time to take your retail business to the next level of profit, impact, and scale? JOIN THE RETAIL BOOTCAMP WAITING LIST
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey you, it's episode number 306 with my friend Nicole J. Palmer of Nicole J. Boutique. |
| 0:10.3 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:15.0 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:20.2 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:24.8 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:28.8 | I'm your host, Ashley Alderson from the boutique hub, and I can the opportunity to watch so many boutiques get out of their comfort zone and try new things and build the trust and rapport of their audience in a whole new way because of how they were handling |
| 0:54.8 | the global pandemic. And one of the boutiques that I enjoyed watching the most is a longtime |
| 0:59.3 | hub member and my friend Nicole Palmer of Nicole J. Boutique. Nicole had a brick and mortar storefront |
| 1:05.3 | and as she battled a shutdown to the pandemic began to build an online relationship with her |
| 1:10.1 | customers in a brand |
| 1:10.8 | new way, completely raw and authentic and transparent. And her customers loved how this turned out. |
| 1:17.6 | Today on the podcast, I talked to Nicole about what it was like to start marketing in a whole |
| 1:21.1 | new way throughout the pandemic and what success that led to her and her business. But also, |
| 1:26.2 | when she was forced to let her staff stay home |
| 1:29.8 | through the pandemic and she had to step up and fulfill all of the roles plus be the boss, |
| 1:34.7 | what did she learn? How did she become more successful and streamlined and automated |
| 1:39.8 | and review systems and processes that benefited her for the long run. You guys, Nicole is as real |
| 1:45.1 | as they come. She is an active member of the hub who really lives the motto of community over |
| 1:50.5 | competition in an example for all of us. I know you're going to love getting to meet her and |
| 1:54.6 | you're going to love all of the insight that she has to share. This is a great episode, you guys. |
| 1:58.7 | Meet my friend Nicole Palmer of Nicole J. Boutique. |
| 2:01.4 | Hey guys, welcome back to the show this week. I have to tell you, I think that we all play games |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.