#303: How to Simultaneously Grow Your Boutique & Personal Brand
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 2 March 2021
⏱️ 45 minutes
🧾️ Download transcript
Summary
Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!
Episode Run-Down :
- 00:4:05 Backstory on Being an Influencer
- 00:14:00 What Makes Your Audience Tick
- 00:17:25 Team Roles
- 00:20:40 Working with Influencers
- 00:29:15 Email Flows & Building Conversion
- 00:31:18 What Helped Me Scale
- 00:36:16 Lightning Round
Links:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey guys, it's time for episode number 303 with Mallory Fitzsimmons, the founder of Style Your Senses and the boutique shop style your senses. |
| 0:14.8 | Let's talk about your business, strategy, and the juicy details of what actually works from mainstream fashion to fashion on |
| 0:22.0 | Main Street and the entire ecosystem behind it. How do we scale your company and do it with the |
| 0:26.9 | balance and the happiness that we all seek? Let's hear from those insiders, experts, and |
| 0:31.5 | strategists that actually make it happen. I'm your host Ashley Alderson from the boutique hub, |
| 0:36.0 | and I can't wait to chat. |
| 0:49.4 | This might be one of my favorite interviews yet. |
| 0:55.7 | You guys, Mallory Fitzsimmons is not only a life and style blogger from Dallas, Texas, who talks all about affordable style and home decor and mommin, all the things mommin, but she's also |
| 1:01.3 | turned her influencer business into a boutique business that's been crazy successful. |
| 1:07.4 | In just a year's time, she's scaled an incredible business. And today on the podcast, |
| 1:11.4 | she breaks down exactly how she did it. You guys know I'm a bit of a freak when it comes to the data |
| 1:16.4 | and the numbers and the reporting. And there was a couple times where I swear Mallory could |
| 1:21.4 | have just dropped the mic inside of this interview because she broke down exactly what is her |
| 1:25.5 | and her team looking at each week to make decisions on |
| 1:29.2 | in terms of what they're going to run the next week. Pretty simple stuff, but very impactful |
| 1:34.2 | when you listen. I know you're going to love meeting Mallory and her perspective on both |
| 1:38.6 | influencing and blogging as it relates to the boutique world, but also how she scaled her boutique business |
| 1:45.0 | so fast. Get ready to meet Mallory Fitzsimmons, the founder of Style Your Senses on Instagram |
| 1:50.5 | and shop, Style Your Senses, The Boutique. Hey guys, welcome back to the podcast. This week, |
| 1:55.9 | I'm so excited, Mallory, to get to talk to you and hear all about the insight you're going |
| 2:00.3 | to share with us that I think so many people are going to relate to because they you and hear all about the insight you're going to share with us that |
| 2:01.0 | I think so many people are going to relate to because they've had a lot of the questions |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.