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Boutique Chat

#302: How to Grow Your Instagram Account

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 23 February 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you!

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Transcript

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0:00.0

Hey, it's episode number 302 with our very own social media and Instagram guru,

0:06.0

Shannon Gordon, our social media manager here at the boutique hub.

0:09.2

You guys are not going to want to miss this episode.

0:17.3

Let's talk about your business, strategy, and the juicy details of what actually works,

0:22.1

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

0:27.2

How do we scale your company and do it with the balance and the happiness that we all seek?

0:31.8

Let's hear from those insiders, experts, and strategists that actually make it happen.

0:35.8

I'm your host, Ashley Alderson from

0:37.7

the boutique hub, and I can't wait to chat.

0:49.0

Hey guys, welcome to this week's podcast. And this week, I hope you know that we have a very special

0:53.9

treat because

0:54.5

it's both podcast audio and video if you follow us on YouTube. This week, I'm so excited to

1:00.7

introduce our guests because she is one of our team members here at the boutique hub. In fact,

1:04.9

Shannon Gordon not only is a team member at the hub, but is a former boutique owner. She is a

1:09.3

former student of boutique boot camp who I personally

1:11.7

coached early in the years of her business. And I fell in love with her marketing strategy and

1:16.7

her social media from the moment that I had the opportunity to meet her. But soon, her and her

1:21.9

husband moved from North Carolina to Colorado. And in that journey, part of the journey was

1:27.2

selling their business and starting a new life.

1:29.3

And when I saw that transition happening in her life because we were friends on social media,

1:33.3

I knew that she had to be a part of the boutique hub because she had a very special gift when it came to marketing.

1:39.3

So Shannon today is our director of social media and she has done a number on our Instagram channel, taking

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