#304: Building a Wholesale Brand that Caters to Small Businesses

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 9 March 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Crazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details!

Episode Rundown:

00:01:35 Crazy Train Background
00:06:12 Pre Packs
00:09:23 Minimums
00:11:50 Inventory Management
00:16:00 Pre-orders
00:22:00 Car accident
00:26:10 Team Management
00:29:57 Building Customer Relationships

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Transcript

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0:00.0	Hey, you, it's time for episode number 304 with My Girl Gentry, the founder of Crazy Train.
0:06.4	If you've been around the boutique game or the western side of the boutique industry for any period of time,
0:11.6	this is a name that's definitely going to resonate and a story that you have to hear.
0:20.4	Let's talk about your business, strategy, and the juicy details of what actually works,
0:25.1	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
0:30.1	How do we scale your company and do it with the balance and the happiness that we all seek?
0:34.8	Let's hear from those insiders, experts, and strategists that actually make it
0:38.5	happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:51.3	All right, guys, welcome back to the show this week. I'm pretty pumped about this one because our guests today, Ms. Gentry, I have wanted to tell your story for such a long time.
1:01.0	I feel like I've kind of like stalker-ish, watched your business grow and watch you grow and involve and go through ups and downs and like, I have this crazy journey that you're on,
1:11.7	like fittingly crazy journey for crazy train. So we're going to get into all the nitty-gritty,
1:18.0	but just to kind of lay the groundwork in case anyone doesn't know who you are quite yet,
1:22.4	real quick, tell me when did you start in business, where is it located? Obviously, your wholesale and not retail
1:29.5	and your wholesale type, what products do you particularly sell? Right. So we got our start in 2013,
1:37.9	fresh out of college. We were initially located in Amarillo, Texas, but it's since been moved to Stephenville, Texas.
1:46.8	And wholesale, yes. Western niche, but definitely follow mainstream trends. So that's crazy
1:56.0	train, I guess, in a really short nutshell. How many employees today? And then where's your showrooms or where do people typically find you when they want to shop wholesale?
2:04.6	I've got 12 girls that are part of my extremely valuable team.
2:10.6	Couldn't do it without them.
2:12.5	And showrooms, we had one in Denver.
2:15.6	But since Wetham moved, we've since shut that one down and just
2:18.8	focus all of our attention in Dallas. We've got one on the 14th floor, on the Western floor.
	...

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