It's never the leads, my friend. It's your ability to convert.

For the majority of my life, I have been passionate and dedicated about changing lives and growing businesses

through synthesizing from the very best their strategies, their tactics, their mindset techniques

to help you and your business grow. Join me as we take it to the next level.

Welcome to the Tom Ferry Show. Today I'm talking to you about

three primary skills everyone needs if we want to convert more of those leads

into appointments and ultimately signed contracts.

So let's take a look, right?

We know that number one, and probably the thing that I see more and more people missing

is we've stopped the art of building rapport.

Can you think about a time maybe in your life

when you were single, or maybe you're single now,

and you were dating?

You know that awkward moment when you're not in rapport

with someone? Right? You're sitting across the

table, they're looking at their phone, you're looking at your phone, it's just

awkward, right? Well, I want you to imagine that moment if you knew exactly

what to do to build rapport with anybody, anytime, anywhere,

so you can break the ice and really get to what matters most, whether it's connecting with

them on a date or in this case building rapport to see

if they qualify for your services to buy or sell real estate.

At the end of the day, my friends, it's simply this.

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