For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow.

Join me as we take it to the next level.

Welcome to the Tom Ferry Show.

So welcome back to the Tom Ferry Show. Today I'm talking to you about three

advanced marketing tactics that you can deploy that will separate you from the

competition, keep you top of mind for the people that already know you like you and trust you, and most importantly,

make sure you're using the most relevant strategies to connect with people today.

So let's jump into the conversation. The very first thing I'd like you to do is start SMS marketing campaigns.

Now, you and I both know the power of text messaging.

Studies show today that 90% of consumers would rather engage

via text message than actually having you call them. You've experienced it, I've

experienced it, Trissa and I were just talking about he goes, I don't even answer my phone. I only want to text.

So my question for you is, what's your SMS strategy for 2021? I wrote down in a conversation

I just had with the CEO of Boomtown, Greer Allen, five different

texting campaigns that are producing breakthrough results for all of their users. Think about how you can incorporate the same with your business.

The number one thing he said was, hey,

if you're doing anything that's automated

in terms of your lead nurturing, text messaging outperforms everything.

Calling, emailing, text messaging.

That's where it's at in automated nurture campaigns.

Number two, whether you have a campaign called Best Fit Leads,

you know, the These Leads are Best Fit for a house like that,

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