Look to the really successful creators. They just do this all day long.

Every single post will start with a very considered hook.

Nobody who's really successful on LinkedIn just kind of starts writing the content and hits publish.

I literally think of it as two separate things.

There's the post and there's the hook.

And you can torch great content

just by not giving it the attention it deserves. Oh, Sam, I want to go where there's smoke, and there's a lot of smoke around LinkedIn right now,

and you've had an incredible journey of trying

lots of different businesses we'll get into that but I see on your LinkedIn

profile you were able to grow 50,000 followers in one year that's's an enviable result. That's something that everybody that I know who was on LinkedIn would love to have.

So tell us a little bit about who you are in case people don't know you, a little bit of your backstory backstory and then I'll follow up with that exact

question.

I am Sam Brown.

I am an entrepreneur based in Auckland, New Zealand.

Prior to LinkedIn, I had been building online businesses for 15 years

starting with a music agency and then I did a wedding marketplace, a venue

marketplace, some other bits and pieces, but I'd always had this desire to share my story,

well not so much share my story, but share the lessons I'd learned from being an entrepreneur with up and coming entrepreneurs and even

those who were thinking of taking the leap into it.

And so I started writing on LinkedIn in January 2022.

After many false starts, I tried to get an entrepreneur podcast going and a blog and

stuff and probably did like three episodes and four blog posts that never saw the light of day and then it just stuck with LinkedIn and I started posting and I kept posting and here we are.

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