Money is a tool. Like any tool, it can be used for good purposes and for bad purposes.

And what I found is that a lot of people with high integrity have seen it, maybe in childhood or whatever, but have seen it used for bad purposes, maybe been abused

with it or had lack of it or whatever.

So we really need to change some mindset around money. The Hey everybody what is up the gentleman I have on the podcast today is

someone I've been chasing for a number of years mostly because I read his first book and many of you know it either by reference or I specifically talked about it the one-page marketing plan.

It is a resource, a treasure trove of information and a very simple straightforward plan and it literally is a one-page marketing plan.

So when my guest said, hey, I got another book called Lean Marketing that's coming out and I got my hands on it and it's pretty awesome.

Well without giving it all away, he is a big deal in Mexico apparently. I got that far in the book.

Alan welcome to the show.

Why are you a big deal in Mexico?

Christo, that's a funny story.

So I was once on a five week speaking tour and my last stop was speaking in this event in Mexico which was all about it was an

automotive manufacturing event it was in the city of Guinahato which is a

automotive manufacturing hub kind of like the new Detroit, I guess.

And you know, I was tired and I was, I just had it and I was hot and you know, this was my last speaking engagement and I'm like what in the

fuck am I doing in this place you know I'm in the back of this car going to Mexico and

long story short and I've got some of the story in the book but it was the most

amazing event it was like the highlight of my trip I spoke on stage sharing the stage with Guy Kawasaki and other amazing entrepreneurs and I don't know what was in the air what was in the water

what the promoters had done but I was like a freaking celebrity there which is very unusual for me because I've gone through life as a best-selling author but I've maybe gotten

recognized in the street maybe five or six times and every single time my wife is just flabagasses is like what's going on.

But at this event I was like a freaking celebrity. I couldn't go to the bathroom without someone stopping asking for an autograph.

I had lines out the door of people with my book waiting for it to get signed and I had to catch a plane back in like half an hour and I'm like guys I've got a

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