Listen, I listen to Dad, I left space.

It was more about the silence than the questions, honestly.

You've always been, even in our industry,

what's the why behind that? Go a little deeper, what's the why behind that go a little deeper what's the why. I'm going to do. My next guess is someone that you might not traditionally think is the right fit for our audience and our community here, but having spent several days with him on the water, that's a story for another day. I got to learn a lot more about Paul as a human in what he does and I think his experiences will allow each one of you to reflect on your own lives and how you're creating these experiences for your own clients.

So we're going to get into it.

Paul, for the people who don't know who you are, can you please introduce yourself

and tell us a little bit of your backstory.

Hi, I'm Paul Hoke. I'm in Greenville, South Carolina.

It turns out Ben also lives here.

I started watching Chris probably five or six years ago because I was a unicorn in my industry and his voice and

lessons resonated with me where the people in my industry kind of graded against

what I saw that my customers that I served needed. And just as he spoke the design language I started to take that on my own and go how would that apply to my industry and it was

I couldn't jump in full force as you guys know when you start watching you just kind of

consume all his information and then I had to translate it to what I was doing and how I was

serving a specific client and what I've been doing for 25 years is teaching social

dancing to introverts at Clemson University.

And when they would have a wedding celebration,

very conservative South.

And again, serving engineers,

their families don't throw grand parties with alcohol.

So it was kind of common like, oh, they'll, we'll cut the cake and then everybody will take off

or they'll just have a fellowship. And I'm like, okay don't dance that's that's okay but we can still celebrate how does your family have fun so as I listen to your design ideas and your discovery I would almost use the same questions to go, well what's important to you?

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