The first thing I always say to people is you've got to get rid of this idea of fairness that if you're doing a good job you get paid really well.

It's not. It's if you're able to create demand and supply tension you get paid really well.

So in practical terms, demand and supply tension is created when you do lead generation really well. I'm going to do you know the thing

and do you know the thing If there was a silver bullet to save and build a profitable business and allow you to be more confident,

I think that silver bullet has to be to generate more leads.

If we had more leads, then we would have more decisions to make.

We would find the proper fit.

We'd feel more relaxed in the conversation.

So it felt really natural that my next guest, the returning champion, Daniel Priestley,

is here. He's of course the author of

Scorecard marketing, person, key person of influence and oversubscribed. Happy to have

Daniel back in the conversation, the context for our audience is that I put out a tweet or an ex I don't know how you say that now

that this year I want to focus on leads and helping our community generate more leads

immediately Daniel slips me a DM says,

Chris, let's do this. I have an idea.

So here we go.

Daniel, take it away.

What are we going to do?

I mean, this is my passion.

I absolutely adore lead generation as a topic.

My first mentor when I was 19 years old was this guy called John.

I happened to be employee number three in his company when he had no bank account,

...