do something publicly and make great things and put it into the world and let the world respond to that and

Help you refine your process so many creatives and people get discovered by the internet today.

I mean, Instagram is probably the primary tool that people are finding great creatives. I'm going to do. I did some preliminary listening to some of your interviews and your backstory.

I'm fascinated by where you've gone and what you're doing and the kinds of thoughts that you have on personal

branding. I don't want to rehash too much of the background, which I think you shared with your

audience that I think at 15 years old you went to a party you accidentally

the guy hooked on some pretty hard drugs and you went on a dark journey for a

number of years and were addicted to heroin in and out of rehab and then was incarcerated for a period of time.

And so that's the backstory.

What I'm really fascinated in talking to you about what it's like to be a person of prominence

at a company like Nike that we all love and respect and admire for all the things that they do, especially in the brand play and your thoughts on personal branding.

So for those people who don't know who you are Jordan could you introduce yourself and give us the cliff notes version of your story?

Yeah, absolutely. I'm Jordan Rogers. I recovered from heroin addiction after a year of incarceration 20 years ago.

So got the opportunity around the age of 21 to sit incarcerated for over a year and think about

what I wanted my life to look like. And quite honestly, I set the bar really low.

I just didn't want to stick a needle in my arm again,

but God had bigger plans for me.

I had a bigger opportunity.

And so I started putting one foot in from the other, got my life back

together, became a personal trainer, eventually chased this dream job at Nike.

He spent five years trying to get into Nike Inc. and finally landed that dream job after a lot of

hustle and that's where I became really passionate about personal branding.

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