It's episode number 284 and it's me, solo, and we are talking all about Pink Friday and how you guys

can all celebrate in community over competition with the global boutique industry.

So let's talk about it.

Six ways to celebrate Pink Friday.

Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your

host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, you get a solo from me this week, and I'm so excited to be here because I'm going to

keep a short and sweet

number one but number two you've heard me talk a lot about holiday marketing and tips and

strategies maybe you've listened to that here on the podcast or in the big holiday marketing

webinar that we did for free which if you missed it I'm going to link that up in the show notes

for you today because it's gold I promise you But I want to let you in on something really special

that's happening this year that we've never done before. You know, every single year,

we watch the big box retail industry get a head start on the boutiques, right? We've got Amazon

Prime Day and we've got Black Friday, which traditionally leans to be very big box. And then

we come in with Shop Small Saturday.

Well, of all years, we find that 2020 is the year where our society really is valuing

shopping small first because they know it makes a difference nationwide, globally, and in their

local communities. And they know when they shop with the boutique, something is different.

So this year we decided, why not celebrate it? Why not create one day where the global boutique

...