It's episode number 285, and I think you guys are going to love this one because it's with

one of the coolest boutique owners I know, Ms. Allison Grooms, the founder of Jules and James

Boutique.

Let's talk about your business, strategy, and the juicy details of what actually works, from

mainstream fashion to fashion on Main Street and the juicy details of what actually works, from mainstream fashion to

fashion on Main Street and the entire ecosystem behind it. How do we scale your company and do it

with the balance and the happiness that we all seek? Let's hear from those insiders, experts,

and strategists that actually make it happen. I'm your host, Ashley Alderson from the

boutique hub, and I can't wait to chat.

I feel like there's always these posts inside of the boutique hub where people are asking,

hey, what boutique owner inspires you? Or what type of business owner do you want to be when

you grow up, basically? And the answer I see so often is this one. It's Alison Grooms from

Jules and James Boutique. She's someone who has not only built an incredible business, but when you

follow her, she is so real and authentic every single day on social media. You feel like you get a

sneak peek into the life that she lives and the business that she's built and the ups and the

downs and being a mom and a wife and a business owner all at the same time. And she is as

generous as they come when it comes to helping others and sharing an opinion or just getting back to the

industry that's really helped her build an incredible business. So today I'm so excited. She has

become a dear friend of mine. And today we sit down and have just a chat about life and business

and growth. And I think no matter what, whether you are a new boutique owner, whether you're a brick and mortar

boutique owner who's been in the business for a long time, or you are a major e-commerce brand,

I think there's something for everyone here. And I wanted to hit on both, what is it like at the

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