#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 3 November 2020
⏱️ 46 minutes
🧾️ Download transcript
Summary
Today on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. Not only does Shane work for Ariat, but she is also the owner of Envie Boutique. Shane goes over how to spot trends, details Ariat's boutique line, and tips on carrying footwear. She gives us first-hand insight on the process of trend forecasting to product development, so don't miss out. Tune in now to get all the details!
Transcript
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| 0:00.0 | It's episode number 283, and today we're talking to one of my great friends in the industry, |
| 0:05.0 | Shane Holman, who is not only a boutique owner, but also a trend leader at Ariott. |
| 0:11.5 | You guys, if you want to hear more about the behind the scenes of what it takes to get a product |
| 0:15.4 | from trend to idea to product to market to your store. Today's episode is for you. |
| 0:21.4 | You're going to love this one. |
| 0:27.4 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:32.0 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:36.9 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:41.7 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:45.9 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:05.8 | Hey, you guys, I'm so glad that you were tuning in to today's episode because I feel like this is going to be a girl chat with someone who I highly respect and look up to in this industry. |
| 1:12.4 | Not only is Shane Holman a boutique owner, so she understands real world, the world of retail and going through COVID in 2020 with a brick and mortar and building an online business. But she has |
| 1:16.8 | amazing insight in this industry. And I'm here to tell you, when I run into Shane in person, |
| 1:21.4 | you know how there's always like that one woman in the crowd that stands out? And you're like, |
| 1:24.9 | who is that? She's dressed so cute. It's always Shane. |
| 1:28.6 | So today I'm going to tell you why, because she's going to talk about what it's like during |
| 1:32.5 | her day job as she's the senior director of global Western merchandising, trend, and business |
| 1:37.7 | development at Ariad. She's worked for Ariad for over 12 years and she's traveled the world seeking |
| 1:43.0 | trends that can be interpreted |
| 1:44.7 | in Western fashion. She goes to high fashion arenas in London and Milan and Barcelona, New York, L.A. |
| 1:51.2 | And right down to your local horse shows and rodeos in the NFR. And she's able to uniquely |
| 1:56.5 | curate what's happening on the runway and in street fashion and create an authenticity that's all her |
... |
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