several minutes ago I asked you, you hear certain questions over and over, right, like how to charge for a logo, how much to charge for a logo.

The questions you get all the time from your clients are key indicators. You should be creating content around those questions. I'm going to do. Hey everybody. Today for this podcast we're doing a second episode because the first one was so good with my friend

Joel Kim and since speaking to her last time her affirmations deck self-love affirmations and

reflections I highly recommend it it's super freaking awesome but of course I would expect nothing less of her.

And many of you have listened at first episode know her as a certified life coach.

So this really little bit of pivot, but before I do that just make sure you pick up a deck it's available everywhere from Amazon to urban outfitters local bookstores we love bringing on to our show smart guests and we support our guests by buying the products they make and because we love them.

That's it. So without further ado, Joel, welcome to the show.

Thank you, Chris. Thank you for that plug. It's great to see you again. Yes, new year, new you. So we're going to do a little pivot today. We're not going to do more life coaching stuff. We will sneak some of that in there. But here's the weird thing. I've known

Jewel for some time now and she is one of these rare individuals who can jump

from career to career. What she sets her mind to she does and she does well and she excels.

So her last pivot to me was kind of like an eyebrow razor, like,

what are you doing, Jewel?

She's very good at doing something which we're going to talk about, which is SEO.

And in a search-based world right now, SEO is a really important driver as to how

strangers or new customers find you, but she decides to do the very hard thing and go into a deep dive and spend, I think, a year or so

into becoming a certified life coach.

But I said to Joel, Joel, can't just teach designers how to be found you're so good at that.

So I think that's why we're having this conversation. Do I have this about right?

If I remember correctly you said what are you doing you could be sleeping on mattresses of cash yes it's

very comfortable by the way when you sleep when your head falls back and it's received by a

pillow of cash the mattress of, and I'm like,

ah, I sleep so well at night.

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