274 - Building Businesses The Right Way — with Leila Hormozi

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 17 January 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Leila Hormozi began her career at the age of twenty-one as a fitness trainer. After realizing that every business sells in different ways, she began to understand how to succeed in her field and became one of the top-selling personal trainers in Southern California. After meeting her now-husband, Alex, they propelled Gym Launch and several other businesses to success. They now run the multi-million dollar Acquisition.com, a holding company for their businesses, as well as a platform for investing in other businesses. They are not only running multiple businesses, but they are also influencers in that world and have built successful social media presences across multiple channels. In the second part of a two-part interview, Leila and Chris focus on some of the lessons she has learned from running her own businesses and being an investor in others. They talk about what Leila wants to focus on when investing in new businesses, the ins and outs of embracing personal quirks as a business leader, why critique is more important than compliments, and the transformative power of self-acceptance. Leila's specific approach to business, focusing on benefiting everyone involved rather than stepping on others to reach the top, is enlightening. She emphasizes the importance of creating a working environment where everyone loves to work and partner with the company. Her perspective on the future of her business and personal life is both intriguing and inspiring. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey everyone, Stuart here. This week's episode has a little bit of, let's just say,
0:06.4	colorful language in it. Not much, but I just wanted to let you know in case you're thinking
0:11.3	about listening in a place where it might be otherwise
0:13.9	inappropriate to listen out loud. Whether it's work or the little ones are around or whatever the situation may be,
0:21.1	don't be afraid to pause right here, throw on those headphones, and enjoy.
0:25.0	Otherwise, let's get into it.
0:30.0	Your brain is always going to change and evolve.
0:32.0	The question just is, do you lose or gain more with every change?
0:36.0	You're like, I will gain more from this move than I will lose because my audience, especially turning off, primarily men who like business.
0:43.6	If I shared like makeup tips, make up anything, fashion, they're like, why are you sharing
0:47.2	this?
0:48.2	But then I think to myself, I'm like, how many men in business ultimately are going to be Lila's super-fans.
0:54.6	Like I see a future in which it's not that.
0:56.7	I just got to do. How would you describe your personal brand in seven words or less? It doesn't have to be a complete sentence just like I'm just curious how you see yourself and your personal brand.
1:33.2	Well, it's interesting because it's like a little weird,
1:36.5	well spoken for the most part.
1:38.9	You can say masculine powerful energy at times.
1:42.2	Authentic, quirky, business, simplicity.
1:50.0	You mentioned weird a couple of times.
1:52.0	Now I'm dying, I have to open that door.
1:54.3	What's the weird stuff?
1:56.8	Oh, I mean, like, I'll like watch the vlog footage,
	...

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