273 - Believe In What You’re Selling — with Leila Hormozi

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 10 January 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future husband, Alex Hormozi. She then pivoted to work with him in a business focused on helping gyms succeed. This business became wildly successful, leading to the start of several more businesses. Eventually, Leila and Alex formed Acquisition.com, a holding company for their businesses and a platform for investing in others. In the first of a two-part interview, Leila sits down with Chris to discuss her story - growing up in a dysfunctional household, leaving for Southern California to pursue her destiny, meeting her husband and business partner, and evolving from a personal trainer who was just trying to figure out sales to pay her bills, to running a business that generates tens of millions of dollars in revenue each year. Her insights come from hands-on experience, leading to her ultimate philosophy - "Do stuff you like with people you like, and do more and more of it". Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey everyone, Stuart here. This week's episode has a little bit of, let's just say,
0:06.4	colorful language in it. Not much, but I just wanted to let you know in case you're thinking
0:11.3	about listening in a place where it might be otherwise
0:13.9	inappropriate to listen out loud. Whether it's work or the little ones are around or whatever the situation may be,
0:21.1	don't be afraid to pause right here,
0:23.0	throw on those headphones, and enjoy.
0:25.0	Otherwise, let's get into it.
0:30.0	You have to be really serious
0:31.0	about what you want in life,
0:32.0	and I think after we built gym launch and sold those businesses and we're like it was a monetary success in my opinion like a large monetary success, but it didn't feel like an impact success to me on an industry many would say yes, but I was like I want to have a bigger impact
0:46.0	than that and I think that's what the content allows us to do while also benefiting us from a business
0:51.2	standpoint. Oh, Hey everyone what's up. I'm up. I'm super excited to be talking to my
1:18.9	guests here today. I'm in Las Vegas just for this so this is super important to me. I'm talking to
1:23.8	Leila Hermosa but in case you don't know who she is I'm
1:26.4	may have her introduce herself. Lila can you introduce yourself to
1:28.8	people and tell them a little bit about who you are and what you do?
1:31.8	Gosh I always get so awkward with these things.
1:34.0	I'm like, ugh, what do I say?
1:36.0	No, I'm the CEO of acquisition.com currently.
1:40.0	I grew up in Michigan, moved to California when I was about 20, and then pursued a career in fitness.
1:46.7	I got into fitness and quickly realized that I need to learn marketing and sales.
1:51.6	And so I pursued learning those things and then randomly on Bumble met my
	...

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