275 - Mastering The LinkedIn Post— with Jasmin Alić

The Futur with Chris Do

The Futur

Business, Arts, Education, Self-improvement, Marketing, Design

4.9 • 998 Ratings

🗓️ 24 January 2024

⏱️ 100 minutes

🔗️ Recording | iTunes | RSS

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Summary

LinkedIn Content Creator and Coach, Jasmin Alić, joins us to share his unique approach to crafting compelling LinkedIn posts. He will discuss with Chris the secrets of crafting a great hook, the cornerstone of any successful post. Jasmin will explain why the hook of your post is so crucial for grabbing attention, but equally important is maintaining that energy throughout the post. He emphasizes the importance of making a promise with your hook and crushing any objections with a re-hook. Beyond just grabbing attention, he underscores the significance of post retention, achieved through engaging hooks and relevant content. Jasmin also sheds light on the psychological aspects of writing and the importance of making your posts as easy as possible to read. He provides tips on using images effectively and discusses the strategy of commenting on posts as a growth hack on LinkedIn. He also introduces the "Dear Son” approach, a methodology that simplifies complex ideas and invites responses from readers, all while creating dynamic and engaging posts. This episode is a treasure trove of valuable insights for anyone looking to optimize their LinkedIn presence, enhance their writing skills, and engage more effectively with their audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You could have the most viral posts, you could have the best post possible,
0:03.6	10K likes, million impressions per post, but if all of those people are landing on your profile
0:09.7	and they have zero clue what to do, you will not be converting. I'm going to do. We're chatting today because you've been very effective and prominent and just a rising star within LinkedIn as a
0:46.2	content creator so much so that your content's been featured and of course I know
0:50.9	you and then I see your post and I was thinking this person has a very unique and different approach on how to grow on LinkedIn.
0:57.0	Of course you've expanded to add more things to it, but maybe we can start there.
1:01.0	And for the record, Jay, I'll just go with Jay from this point forward,
1:05.7	even though that's not your official name.
1:07.3	For people who don't know who you are,
1:09.1	can you just give us a quick introduction
1:11.4	and tell us a little bit of your background and then I'll get into the content.
1:14.5	Awesome, well thank you for the introduction and for the people listening, hey my name is Yasmin, but everyone knows me as Jay from
1:21.2	Hey Jay, officially I'm a copywriter, a brand strategist, and as of the last two years, a full-time, I'd say,
1:29.4	LinkedIn creator and a LinkedIn coach. And I work with Fortune 500 companies and personal brands,
1:36.0	trying to, you know, help them grow their following,
1:39.0	grow their sales, specifically through LinkedIn,
1:41.0	but also beyond.
1:42.0	Love it.
1:43.0	When you say you help Fortune 500 brands on LinkedIn,
1:47.0	is there an army of people working with you
1:49.0	or are you the person doing this work?
1:51.0	No, I genuinely am, so it's funny enough this week I'm supposed to make an
	...

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