274. 14 Days to 10k Months - Online Fitness Coaching Simplified - Part 3/3
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 21 October 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
Wrapping up our 14 days to 10k months 3 part series, today's episode is all around what should be your number 1 focus. Sales. We'll talk about our 7 step sales process, why you need to come with energy and confidence to every single sales call, and much more!
Time Stamps:
(0:20) Recap
(1:48) Vetting People
(4:05) 7 Step Sales Process
(6:04) Energy and Confidence
(7:25) Be Genuinely Interested
(11:50) Problems and Solutions
(14:30) Why Our System Works and Converts
(15:12) What Have They Tried Before?
(17:50) The 3 Pillar Framework
(24:05) Why We Give Away So Much Information
(24:24) Why IFCA is Different
(26:05) Booking a Discovery Call
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What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we've helped to structure and streamline.
Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.
Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.
How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible "Switch Offer"
Our Objection Handling Masterclass - How To Eliminate "I can't afford it" + "I need to talk to my spouse"
To Access, Join Our Fitness Business Secrets™ Private FB Group:
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | We want to identify and we want to identify the problem and label the problem with the proper emotion. |
| 0:07.6 | We need to find the need. Okay. What's the problem? What are we trying to solve here? That's ultimately |
| 0:11.8 | what we're what we're trying to get to. Don't start with goals. We used to teach that way. We need to |
| 0:15.5 | reframe this because we already know what their goal is. We've seen it on their application. Now we need to just understand what's stopping them from getting there because that's what's going to make them |
| 0:22.8 | make a decision. So asking questions like, all right, what's your biggest challenge right now? Or like |
| 0:28.0 | what's not working at the level that it could be and or maybe that it should. Explain to me a little |
| 0:33.4 | bit about what you're struggling with. So get clear on the logical problem first. Okay. |
| 0:39.3 | And the fact of the matter is if you can actually, if you can accurately label the pain that the |
| 0:44.7 | prospect is feeling, they'll almost always buy what you're selling. Yo, what is up, fam. |
| 0:50.7 | Welcome back to the FitBiz podcast. Jordan Jordan here quick solo episode where part three of our |
| 0:55.8 | three part series on how to reach 14 k 14k 10k months all within a simple simple simple process |
| 1:04.1 | and I'm really excited to share this with you today we're going to talk about the final piece here |
| 1:06.9 | all right the final piece is essentially now let's's just quick recap, right? Quick rundown. So we've got quick overview, all right? So number one, we've established our products. |
| 1:18.0 | All right. So what are we going to sell? Number two, we've established our optimum selling |
| 1:21.6 | strategy. Okay. So this is kind of part of this though. We're going to expand on the optimal |
| 1:25.7 | selling strategies actually how we're going to get them to purchase right this is the last leg but we've also |
| 1:29.8 | developed our switch offer right how can we make our product unique how can we make it irresistible |
| 1:33.8 | how do we make it stand out from the crowd and basically express like this is different from |
| 1:37.5 | the prospect as seen and trying the past it's a market of one and it it's, again, it's different. It's unique. That's what people want, man. It's what people want. So let's jump into, okay, then we talked about establishing your content strategy, right? Your |
| 1:51.4 | content and marketing strategy. And just to recap that, what we know here is that, again, so now that |
| 1:59.9 | we know what content strategy looks like between our three buckets, |
| 2:02.7 | direct, offer, indirect, and value base, non-CTA, and talking about the human component, right? |
... |
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